Apple Removes More Gambling Apps

Harry Coulter | 24 Aug 2018

Apple Continues Gambling App PurgeTech-giant Apple has been at the purging process again. The company recently abolished thousands of gambling and online casino related apps from its Chinese App Store, after being in the full line of fire of the Chinese media for allowing Chinese citizens to engage in banned content. This comes in the wake of hundreds of Norwegian-market apps having been removed, for similar infringements.

According to reports by state-owned television and media company China Central Television, Apple pulled approximately 4,000 products from its store on August the 9th. All content associated in any way with the keyword “gambling” were pulled from the platform. 500 additional downloads containing the keyword “lottery” have also been given the boot.

New Diligence

Apple has issued a formal statement explaining that they have now become increasingly more vigilant in eradicating developers seeking to promote unlicensed material on the popular digital apps platform. The company has said that the drastic action of pulling thousands of apps was performed in an effort to become fully compliant with Chinese laws and regulations governing gambling activities.

Eager To Please Markets

When considering that China is Apple’s second largest market, second only to the United States, one begins to understand why the tech giant is eager to appease the Chinese media, which is, as previously mentioned, state-controlled and-state owned. What’s more, China is also Apple’s main production base for iPhones and iPads.

This is not the first time that the company has taken the rap from the Chinese media. In 2013, they were forced to issue a public apology after having been accused by local media pages of being guilty of poor customer service standards.

Still Not Enough

Despite Apple’s compliance and subsequent actions in terms of removing the apps, the authorities at China Central Television are still not appeased. They have accused the company of not having done enough in terms of eradicating the apps, as those users who had already downloaded or purchased the content were still able to use it, and even run updates on the content, meaning that the applications were still in circulation, to some extent.

It has also recently come to light that the company had in fact removed a number of products that had no ties or connection to gambling or games of chance, whatsoever. In response, Apple issued a statement explaining that the removal was part of its new Apps Review Policy.