NetEnt To Take First Steps On Canadian Soil

Harry Coulter | 01 Oct 2018

NetEnt To Take First Steps On Canadian SoilIt’s been an exciting year so far for the global iGaming industry. Cross-country shared Poker pools, crossover inter-company content deals, multiple acquisitions – these are the deals that have transformed the entertainment landscape over the course of the last nine months. Developers have been pushing forward into new markets, forging new partnerships this way and that in order to get the proverbial foot in the door; some enjoying more success than others.

One such developer that has been making new entries into regulated markets its core business, is NetEnt, a company that needs to introduction to anyone with even the slightest idea of the what’s what and who is who in the gaming and entertainment industry. Founded back in 1996, Net Entertainment has blossomed into one of the leading providers of digital casino entertainment content to the European continent. Perhaps part of their secret to success is the fact that expansion into more and more regulated markets has remained a prime objective.

NetEnt Achieving Its Objectives

It’s one thing to declare a specific market movement to be a core objective, but quite another to relentlessly endeavour to make that objective a reality. NetEnt recently moved one step closer to maximising on market presence, when their content officially went live with Canada’s British Columbia Lottery Corporation (BCLC).

With Canada being a first for NetEnt, it’s a matter of the company taking its first baby-steps on Canadian turf. Setting foot on unchartered territory was this time thanks to an existing agreement with digital partner IGT. The company provides a digital integration platform to the Lottery provider. The BCLC, an official member of the World Lottery Association, provides Lottery services to Canadian players and will going forward, be in a position to offer NetEnt’s quality gaming products to its valued players.

From The US To Norway

In addition to the company’s expansion into Canada, NetEnt also recently announced that it has lodged an application for a Pennsylvanian sportsbook licence, as well as having made headway into the Norwegian gaming market.

Recently appointed Chief Executive, Therese Hillman, has described the recent developments as crucial to achieving the bigger picture envisioned by the company, which is centred around large-scale expansion into new regulated markets.